Matcha Bar
My arrival at Matcha Bar was in the early stages of their new product launch, Hustle, a new matcha seltzer. Working alongside different agencies and contractors, my goal was to help manage and organize new brand styles. Matcha Bar was growing rapidly pre-pandemic, and our new approach was brand recognition, always answering the question "What makes Matcha Bar different from other matcha brands".
Industry
Year
Client
Matcha Bar
Role
Digital Designer
Bold New Design
Color schemes and product placement were integral to the new Matcha Bar brand image. Every design required a careful mix of strong design aesthetics and informative graphics. My work was spread across a variety of different avenues from print, digital, and social advertisement to UX/UI design on our webpage.
