Pantone
As a contract designer I was brought into the RFP process for a undisclosed agency to pitch a new campaign for Pantone. We created a campaign to highlight Pantone's versatility as a design tool, more specifically with their ability to color match. Our approach? Lets bring the world as you see it to Pantone. Every image has a story to tell and Pantone is here to tell that story using color.
Industry
Year
Client
Pantone
Role
Contract Art Director
Minimal design. Color for everybody.
Pantone is known for their clean and symmetrical design aesthetic. We wanted to mimic that and create what almost looks like a mood board, but based off any image a consumer provides. As part of the campaign we also played with the idea of having people submit photos to be used in the designs, with the photo of the smiling woman coming from a photographer in Los Angeles, California.
